Will it remain the exclusive domain of printed media or will it take on 3D expressions? Does it play a role on the Internet? Or will it be animated? Timely consideration of these matters will help you prevent unnecessary costs later on in the production process.

The final phase is key in character development and entails reserving the necessary exploitation rights. An accurate estimate of use guides the choice between a complete buy-out or periodic licensing. Not only the rights of the artist(s), but also those of the client are clearly and carefully established and protected, creating a flexible and practical situation for all parties involved.