Comic House is an undisputed expert in the field of character development. And as one of Holland's larger animation houses, we can draw on a wealth of knowledge, history and practical experience to best serve our clients' needs and come up with realistic and well-founded solutions.

In many ways, a character can be compared to a house style. After all, it embodies a brand, product, philosophy or image.

As is the case with a house style, the design of a character has to withstand the test of time. After all, a character can easily outlive its originators. Accordingly, a great deal of attention must be paid to the development of a character.

To be effective in a wide variety of media, each with their own specific demands. A well-designed character should be optimally equipped to meet all key requirements.
First, it is essential that a client has a clear purpose for the character. What is the key message it must convey? What is the character's primary target audience? Using market research and consumer surveys, a fairly accurate profile can be developed of the qualities that the design must meet.

Based on this information, the actual design can be started. It is a good idea to determine in advance how and in which forms the character will be used.

Will it remain the exclusive domain of printed media or will it take on 3D expressions? Does it play a role on the Internet? Or will it be animated? Timely consideration of these matters will help you prevent unnecessary costs later on in the production process.
The final phase is key in character development and entails reserving the necessary exploitation rights. An accurate estimate of use guides the choice between a complete buy-out or periodic licensing. Not only the rights of the artist(s), but also those of the client are clearly and carefully established and protected, creating a flexible and practical situation for all parties involved.